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Branding strategist speaker entrepreneur storyteller for leaders

Personal branding strategy for founders, CEOs and business leaders ready to become known beyond the companies they’ve built.

Mel Yu helps successful entrepreneurs turn their experience, reputation and ideas into a personal brand that builds authority, creates visibility and opens bigger doors.

Accomplishments Across the Board

  • Young Australian of the Year Nominee 2019
  • Channel 7’s Young Achievers Award for Social Impact 2019
  • Head of Production for TEDxMELBOURNE 2023
  • International Keynote Speaker
  • Owner of MCO Events, Most Trusted Event Management Company Victoria (Small Business Awards 2021, 2022)
  • Lifeline Australia Media Ambassador and Suicide Prevention Advocate

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Where Personal Branding Meets Real Experience

Personal Branding

Positioning, story and presence — built to make founders and CEOs unmistakable in their industry, before they're even in the room.

Speaking

Keynotes on leadership, resilience and personal brand, grounded in real business experience and told with honesty that resonates.

MCO Events

The strategic thinking behind Mel's personal brand work in action — MCO Events is Victoria's most trusted name in event management.

THE PROBLEM

You’ve built the business. Now build the name behind it.

You can be brilliant at what you do and still be virtually invisible outside your existing network.

That’s the problem facing many successful founders and business leaders.

The company has a reputation. The business has a brand. The results speak for themselves.

But Google your name, open your LinkedIn or look at your digital footprint, and it doesn’t reflect the person you’ve become.

Your next level may not require another business strategy.

It may require more people knowing who you are.

Strategies Developed for Known Brands

What people have said

Partner with Mel

Build a personal brand that earns trust, opens doors, and puts you in the room. Mel Yu partners with founders, CEOs and business leaders across Australia and Asia Pacific.

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